goen's world: October 2010

Goen's characters

These are some of the characters that inhabit my world.

The brief required the creation of a 30” cinema advertisement to persuade viewers to donate money to Ster Kinekor’s Vision Mission. The concept derived from the popular myth that carrots will better your eyesight and the fact that children are gullible. Their childish innocence leads them to believe and act on myths and tales.

Group members : Megan E, Kirsty G, Deirdre VW.

AFDA members : Lisha Gungadheen, Alexia Kyparissou

storyboard

characters

badges

posters

combo

website

ISTD - Village 100

The brief required the creation of a well-designed typographically based execution of the topic 100.

In 1990, Donella H. Meadows published the original ‘State of the Village Report’. It took the current world statistics and reproduced them, as they would appear in a village of just 100 people. The village of 100 people reflects all the variations of the real world, but in values we can understand and relate to.

Corporate Identity - Mamma's Shebeen

The brief required an innovative, effective and responsible identity for a real or fictitious company that would play a role in the hospitality industry for 2010. I chose to use Mamma’s Shebeen in Greenside.

logo

shebeen posse

business card

envelope

letterhead

drinks coaster

Man Size Lunch Bar print ads

The brief required the creation of a print campaign with 3 print advertisements for Cadbury’s Man Size Lunch Bar. My concept is to draw women to the lunch bar as a satisfactory substitute for men by playing on women's emotions and using humour through print advertising.

Campaigns 2009

The brief required the creation of a campaign that advertises a new category of books called a “book-a-zine”, which is half a book, half a magazine, targeted at young black females

Group members: Jenna Kerr, Trish Stewart, Deeshana Chetty, Louise Masilela,

Aimee Gordon, Ndinatsei Mumbengegwi