About Me

My photo
Goen is my alter ego: she is funny, naive at times and enjoys laughing until her tummy hurts. I am a designer; I loooove cats, hot summer days and food that is “bad for you”. This portfolio consists of the characters who inhabit in my world. It’s quirky, bubbly and filled with colour. My design style is informed by things that have inspired me through life. I enjoy experiencing new things and meeting different people. _____"THE ESSENTIAL PART OF CREATIVITY IS NOT BEING AFRAID TO FAIL" -Edwin H. Land

Tuesday, October 26, 2010

Goen's characters

These are some of the characters that inhabit my world.

Ster Kinekor - Carrotastrophe

The brief required the creation of a 30” cinema advertisement to persuade viewers to donate money to Ster Kinekor’s Vision Mission. The concept derived from the popular myth that carrots will better your eyesight and the fact that children are gullible. Their childish innocence leads them to believe and act on myths and tales. 

Group members : Megan E, Kirsty G, Deirdre VW.

AFDA members : Lisha Gungadheen, Alexia Kyparissou







ISTD - Village 100

 The brief required the creation of a well-designed typographically based execution of the topic 100.
 In 1990, Donella H. Meadows published the original ‘State of the Village Report’. It took the current world statistics and reproduced them, as they would appear in a village of just 100 people. The village of 100 people reflects all the variations of the real world, but in values we can understand and relate to.

Corporate Identity - Mamma's Shebeen

The brief required an innovative, effective and responsible identity for a real or fictitious company that would play a role in the hospitality industry for 2010. I chose to use Mamma’s Shebeen in Greenside.


shebeen posse

business card



drinks coaster

Man Size Lunch Bar print ads

The brief required the creation of a print campaign with 3 print advertisements for Cadbury’s Man Size Lunch Bar. My concept is to draw women to the lunch bar as a satisfactory substitute for men by playing on women's emotions and using humour through print advertising. 

Campaigns 2009

The brief required the creation of a campaign that advertises a new category  of books called a “book-a-zine”, which is half a book, half a magazine, targeted at young black females

Group members: Jenna Kerr, Trish Stewart, Deeshana Chetty, Louise Masilela,
Aimee Gordon, Ndinatsei Mumbengegwi


sticker symbols


proposed billboard

Campaigns 2010

Dinokeng is comprised of three hubs: Roodeplaat, Cullinan and the Dinokeng Game Reserve. 
These are some of the executions from the campaign. 

Group members : Jenna Kerr, Thato Oliphant, Jenny Coulson, Nancy Mpungu, Jeanne Le
Roux, Bonga Ndzamela, Bogosi Motshegwa, Emmannuel Madondo

Some double-page spread print ads for Dinokeng

Proposed billboard 

Corporate Gifting